What is Magnolia's Mate?

" Magnolia 's Mate " is a select shop for imported accessories and small bags. We hope that Japanese women will be able to freely and easily purchase products from overseas creators who are full of style, and find their favorite companion, " mate ."

 

The concept is "adult, sophisticated, affordable"

We sell trendy, elegant items at reasonable prices that adults can wear with confidence.

 

About the concept

Why do we need stylish, affordable brands for adults now?

It is a brand that appeals to many Japanese women with its "cost-performance and quality that matches your mood."

"We want people to be able to choose and purchase the things they like, no matter how old they are."

 

I've always loved fashion, and no matter how old I get, I want to enjoy dressing up in what I like. After I entered the workforce, I started buying branded accessories and bags as a reward for myself for working hard, and I began to understand the value of using good things for a long time.

However, because I wanted to stay on top of trends and be able to use different items for different occasions, I felt there was a limit to what I could do with all of my trendy items being "authentic items" that cost tens of thousands of yen .

Also, as women enter their 30s , their responsibilities at work increase, they start families, and they need to save for the future and invest in themselves, the proportion of money they can spend on fashion actually goes down compared to their 20s. Therefore, they start to want trendy and fun accessories and bags that are as inexpensive as possible, as opposed to authentic items that they will use for 10 or 20 years. However, they want to avoid obviously cheap, extremely cheap products. There are probably a surprising number of women who think this way.

 

At that time, I noticed posts from overseas fashionable Instagrammers. Seeing fashionable women of my generation wearing cheap products from unknown creators and brands overseas , I wanted to sell such products in Japan. After about a year of finding suppliers and negotiating, I launched Magnolia Mate.

We aim to provide a combination of luxury and cost-performance that is comparable to other online shops, and to be a shop where Japanese women who want to remain fashionable, even though there are now more important things in life than in the past, can easily and freely enjoy high-quality products.

The secret behind the affordable price of "Magnolia's Mate"

Eliminate middlemen and import directly from overseas

By purchasing directly from overseas creators without going through wholesalers, we don't incur any middleman costs. In addition, we carefully analyze product sales and import only the amount that sells as frequently as necessary, reducing overseas shipping costs. This also allows us to minimize inventory in Japan, reducing inventory risk and ultimately keeping product prices down.

Reduce store maintenance and operating costs by focusing exclusively on the internet

By not having a physical store, we are able to reduce store rent and personnel costs for full-time staff to zero. In addition, store director Kuriyama is solely responsible for brand buyers, negotiating and arranging purchases, inventory management, ordering, and website creation, keeping operating costs to a minimum. Please rest assured that important processes related to quality, such as inspection and shipping, are carried out by exclusive Japanese companies or in accordance with strict in-house standards .

Regarding customer service, we have eliminated telephone support and only provide support via LINE chat and email, thereby minimizing labor costs. Of course, we strive to maintain the quality and convenience of our customer service.